What is SEO?

Optimizing Your Web Pages for Search Engines is Critical for Organic Traffic

If your business is going to thrive you must have a digital presence where your customers are looking. Online review platforms, mobile device usage and digital engagement strategies rely on a strong search engine ranking.

So What Exactly is SEO?

Search Engine Optimization, commonly referred to as SEO, is the process of making specific changes (or optimizations) to web pages, videos, images and local listings in order for search engines to consider them as being more relevant for particular search terms.

Our SEO services help you receive maximum benefit from organic website traffic for your business. We have specific SEO services for the following areas:

Local SEO
National SEO
Corporate SEO
Franchise SEO

We also back Our SEO services with the best SEO results guarantee in the Sarasota area and ALL of Southwest Florida.

SEO Helps You Get Organic Traffic

When someone uses a search engine to perform a search, the unpaid results that get displayed are known as organic search results. When using a desktop or laptop computer, there are usually 10 organic results shown on the first page.

If your website page is shown on page one of the search results then you will get more free, organic traffic coming to your web page.

Your Content Relevancy for the Keywords

How relevant your page is for a targeted keyword phrase (what people are typing in when they search) is determined by each search engine’s algorithms. Each search engine considers a number of different factors when evaluating pages for relevancy. These are called ranking factors.

Search Engine Ranking Factors

Ranking factors are individual characteristics about a specific page. These factors generally fall into 3 distinct categories:

Visible On-Page Factors
Invisible On-Page Factors
Off-Page Factors

Google has 200 individual ranking factors. Here are some of the more well-known ones:

Age of the domain name (older the better)
Keyword in the page's Title tag
Title tag starts with the keyword
Keyword appears in the HTML header tags, H1, H2, H3 etc.
Content length (penalized for very short content)
Page load speed (faster the better)
Image attributes (filename, alt tag, etc)
Outbound links to authority sites covering the same topic

For a complete list of Google’s ranking factors please see this excellent article from Backlinko on Google SEO Ranking Factors.

SEO Benefits

SEO has numerous benefits for your author website, your books and your business (if you have one). The biggest advantage of doing search engine optimization is better organic rankings. This means you get much more visibility. Here are some of the top benefits of a high-ranking web page:

Increased exposure based on your targeted search phrases (keywords)
Lower cost than PPC (Adwords) or Facebook ads
Increase in traffic to your web pages / videos / business
Higher brand credibility – the search engines think your content is extremely relevant
Better ROI than nearly every other form of traffic generation
Increased trust

Keyword Phrases

As you may have guessed by now, a keyword or keyword phrase is the actual text people are typing into a search engine like Google to find what they are looking for.

The whole point of SEO is to get more traffic to your website. However, the type of traffic you receive will greatly depend on the keywords you are targeting.

There are various types of traffic that could come to your website. The keywords you choose to target and rank for will possibly reflect one of these types of visitor. These visitors could be:

Tire kickers – people that aren’t really serious and will never buy from you
Researchers who are looking for information – these could be students, teachers or anyone looking for free information
Potential buyers/readers – these people are looking for a solution now and are ready to buy your services or read your book

When you get the right visitors coming to your website, you have the potential to sell more products and services and grow your business.

Invisible Metadata Adjustments

The BEST SEO Guarantee in Sarasota and Florida

Our SEO Results Guarantee

We Stand Behind Our SEO Services 100% - If We Don't Deliver, You Don't Pay

Results Guarantee #1

We'll get you at least 5 new and relevant keyword rankings each month with them ranking within the first 2 pages of Google's search results (top 20).

Results Guarantee #2

Your previous keyword rankings (from prior months with our service), will achieve a positive net ranking gain each month. This means you will have more ranking gains over losses and ensures the majority of your keyword rankings are trending upwards.

We have 18 years of experience in SEO

Expert SEO Tasks

When you engage us to work with your local business, we use a wide array of SEO services to perform top notch SEO analysis of your website. We're so confident in our skills, we guarantee your results.

Keyword Research

We'll use the most advanced research tools to find the most relevant and effective keyword phrases to target to get the best results (increased sales).

Visible Onsite Analysis

We analyze the visible content on your website and optimize it to maximize your targeted keyword effectiveness for up to 15 pages of content.

Invisible Website Analysis

Each of your website pages also contain non-visible data that searches look for. We'll look at this meta-data and make sure it is optimized and set correctly on up to 15 pages.

Negative Link Cleanup

We check your website's inbound links to see if any of them are hurting your SEO results. If found, we'll submit the bad links to Google's Disavow tool in order to reduce their negative impact on your website's search rankings.

SEO Health Evaluation

Your website's SEO health includes more than just the content. We analyze and review: the quality and quantity of your inbound links, we crawl your on–page links and content, content impact on search, robots.txt, duplicate content issues and other items that are known to affect SEO campaign performance.

Before and After Comparison

We save an archive copy of all of the pages included in your SEO campaign. This allows us to present a valuable "before and after" snapshot comparison of each web page so you can learn how we changed your website.

Website Content Creation

We'll create new content for your website for keyword phrases that are currently omitted from your site's content before we launch your SEO campaign.

Mobile Map & GPS Submissions

We help you get found on mobile with link building and additional profile submissions via GPS Services (auto GPS) including: TomTom, Chevrolet, Toyota and other automotive, phone and desktop map services.

Online Yellow Pages Submissions

We'll do more Link building and submit profiles for your business via the Online Yellow Pages websites and other top 100 business listing websites.

Business Directory Listing Submissions

We'll submit your website to the most relevant business directories like Yelp.com, Merchant Circle and over 200 additional sources. This will give your website greater exposure and provide additional link building.

Voice Recognition & Search Submissions

We submit your profile and get backlinks via voice search technology services like Apple’s Siri, Android Devices and Amazon's Alexa platform.

Local SEO Registration

We'll create (or optimize) your local Google My Business listing.

XML Sitemaps

We generate and construct a complete set of XML sitemaps to entice detailed BOT crawling by the search engines and to highlight any crawling issues. The sitemaps are then released to, and crawled by all of the major search engines.

Search Engine Submissions

We submit your website to over 25 US – based website search engines, including all major engines except Amazon - see our Authority Building services for more information.

Ongoing Algorithm Adjustments

With Google and Bing implementing hundreds of ranking adjustments per year we study the search engines on a daily basis. We are continually adjustmenting to your marketing campaigns as required.

Ongoing SEO Program

We work on your SEO campaign on a monthly basis with the work priority evolving as your results grow, from adding more content and pages, making optimization adjustments, creating more inbound links, keyword retargeting and much more.

Google Analytics Setup

We setup Google Analytics in your own account (if you don't have one already). We then analyze your website traffic to identify your websites hot and cold content and then deliver detailed SEO campaign performance feedback.

Webmaster Tools Setup

We register and setup the Webmaster Tools accounts for both Google and Bing. These Webmaster Tools accounts provide a direct feedback portal from each search engine. This information highlights key performance metrics that we use to help identify problems with the website, the campaign and to direct our future SEO work.

Website Design Recommendations

When you work with us you get access to our wealth of design experience. We make observations about how your existing website can be improved in order to grow your business faster and stronger.

Monthly Performance Reports

Each month. we send you a detailed keyword ranking report showing the current rankings for your active keyword phrases across Google, Yahoo and Bing. We also give you an SEO campaign update and discuss its progress.

Internet Marketing & Profit Consulting

Over the course of the past 12 years we have invested over $100,000 in our own Internet Marketing education. We've helped some of the top internet marketers grow their businesses. We've also helped regular business owners like you generate a 6 figure monthly income from their websites. We have the experience and knowledge to help you too!