What is SEO?
Optimizing Your Web Pages for Search Engines is Critical for Organic Traffic
If your business is going to thrive you must have a digital presence where your customers are looking. Online review platforms, mobile device usage and digital engagement strategies rely on a strong search engine ranking.
So What Exactly is SEO?
Our SEO services help you receive maximum benefit from organic website traffic for your business. We have specific SEO services for the following areas:
- Local SEO
- National SEO
- Corporate SEO
- Franchise SEO
We also back Our SEO services with the best SEO results guarantee in the Sarasota area and ALL of Southwest Florida.
SEO Helps You Get Organic Traffic
When someone uses a search engine to perform a search, the unpaid results that get displayed are known as organic search results. When using a desktop or laptop computer, there are usually 10 organic results shown on the first page.
If your website page is shown on page one of the search results then you will get more free, organic traffic coming to your web page.
Your Content Relevancy for the Keywords
How relevant your page is for a targeted keyword phrase (what people are typing in when they search) is determined by each search engine’s algorithms. Each search engine considers a number of different factors when evaluating pages for relevancy. These are called ranking factors.
Search Engine Ranking Factors
Ranking factors are individual characteristics about a specific page. These factors generally fall into 3 distinct categories:
- Visible On-Page Factors
- Invisible On-Page Factors
- Off-Page Factors
Google has 200 individual ranking factors. Here are some of the more well-known ones:
- Age of the domain name (older the better)
- Keyword in the page's Title tag
- Title tag starts with the keyword
- Keyword appears in the HTML header tags, H1, H2, H3 etc.
- Content length (penalized for very short content)
- Page load speed (faster the better)
- Image attributes (filename, alt tag, etc)
- Outbound links to authority sites covering the same topic
For a complete list of Google’s ranking factors please see this excellent article from Backlinko on Google SEO Ranking Factors.
SEO Benefits
- Increased exposure based on your targeted search phrases (keywords)
- Lower cost than PPC (Adwords) or Facebook ads
- Increase in traffic to your web pages / videos / business
- Higher brand credibility – the search engines think your content is extremely relevant
- Better ROI than nearly every other form of traffic generation
- Increased trust
Keyword Phrases
- Tire kickers – people that aren’t really serious and will never buy from you
- Researchers who are looking for information – these could be students, teachers or anyone looking for free information
- Potential buyers/readers – these people are looking for a solution now and are ready to buy your services or read your book
Invisible Metadata Adjustments
The BEST SEO Guarantee in Sarasota and Florida
Our SEO Results Guarantee
We Stand Behind Our SEO Services 100% - If We Don't Deliver, You Don't Pay
Results Guarantee #1
Results Guarantee #2
We have 18 years of experience in SEO
Expert SEO Tasks
Keyword Research
We'll use the most advanced research tools to find the most relevant and effective keyword phrases to target to get the best results (increased sales).
Visible Onsite Analysis
We analyze the visible content on your website and optimize it to maximize your targeted keyword effectiveness for up to 15 pages of content.
Invisible Website Analysis
Each of your website pages also contain non-visible data that searches look for. We'll look at this meta-data and make sure it is optimized and set correctly on up to 15 pages.
Negative Link Cleanup
We check your website's inbound links to see if any of them are hurting your SEO results. If found, we'll submit the bad links to Google's Disavow tool in order to reduce their negative impact on your website's search rankings.
SEO Health Evaluation
Your website's SEO health includes more than just the content. We analyze and review: the quality and quantity of your inbound links, we crawl your on–page links and content, content impact on search, robots.txt, duplicate content issues and other items that are known to affect SEO campaign performance.
Before and After Comparison
We save an archive copy of all of the pages included in your SEO campaign. This allows us to present a valuable "before and after" snapshot comparison of each web page so you can learn how we changed your website.
Website Content Creation
We'll create new content for your website for keyword phrases that are currently omitted from your site's content before we launch your SEO campaign.
Mobile Map & GPS Submissions
We help you get found on mobile with link building and additional profile submissions via GPS Services (auto GPS) including: TomTom, Chevrolet, Toyota and other automotive, phone and desktop map services.
Online Yellow Pages Submissions
We'll do more Link building and submit profiles for your business via the Online Yellow Pages websites and other top 100 business listing websites.
Business Directory Listing Submissions
We'll submit your website to the most relevant business directories like Yelp.com, Merchant Circle and over 200 additional sources. This will give your website greater exposure and provide additional link building.
Voice Recognition & Search Submissions
We submit your profile and get backlinks via voice search technology services like Apple’s Siri, Android Devices and Amazon's Alexa platform.
Local SEO Registration
We'll create (or optimize) your local Google My Business listing.
XML Sitemaps
We generate and construct a complete set of XML sitemaps to entice detailed BOT crawling by the search engines and to highlight any crawling issues. The sitemaps are then released to, and crawled by all of the major search engines.
Search Engine Submissions
We submit your website to over 25 US – based website search engines, including all major engines except Amazon - see our Authority Building services for more information.
Ongoing Algorithm Adjustments
With Google and Bing implementing hundreds of ranking adjustments per year we study the search engines on a daily basis. We are continually adjustmenting to your marketing campaigns as required.
Ongoing SEO Program
We work on your SEO campaign on a monthly basis with the work priority evolving as your results grow, from adding more content and pages, making optimization adjustments, creating more inbound links, keyword retargeting and much more.
Google Analytics Setup
We setup Google Analytics in your own account (if you don't have one already). We then analyze your website traffic to identify your websites hot and cold content and then deliver detailed SEO campaign performance feedback.
Webmaster Tools Setup
We register and setup the Webmaster Tools accounts for both Google and Bing. These Webmaster Tools accounts provide a direct feedback portal from each search engine. This information highlights key performance metrics that we use to help identify problems with the website, the campaign and to direct our future SEO work.
Website Design Recommendations
When you work with us you get access to our wealth of design experience. We make observations about how your existing website can be improved in order to grow your business faster and stronger.
Monthly Performance Reports
Each month. we send you a detailed keyword ranking report showing the current rankings for your active keyword phrases across Google, Yahoo and Bing. We also give you an SEO campaign update and discuss its progress.
Internet Marketing & Profit Consulting
Over the course of the past 12 years we have invested over $100,000 in our own Internet Marketing education. We've helped some of the top internet marketers grow their businesses. We've also helped regular business owners like you generate a 6 figure monthly income from their websites. We have the experience and knowledge to help you too!